{"id":5572,"date":"2017-09-26T21:43:16","date_gmt":"2017-09-26T21:43:16","guid":{"rendered":"http:\/\/www.reddoorwny.com\/?p=5572"},"modified":"2021-03-30T09:48:42","modified_gmt":"2021-03-30T09:48:42","slug":"value-range-pricing-what-exactly-is-it-and-how-is-it-used","status":"publish","type":"post","link":"https:\/\/reddoorwny.com\/value-range-pricing-what-exactly-is-it-and-how-is-it-used\/","title":{"rendered":"Value Range Pricing..What exactly is it and how is it used?"},"content":{"rendered":"<p><a href=\"http:\/\/www.reddoorwny.com\/wp-content\/uploads\/2017\/09\/1.png\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-5574\" src=\"http:\/\/www.reddoorwny.com\/wp-content\/uploads\/2017\/09\/1-300x266.png\" alt=\"\" \/><\/a><\/p>\n<div>\n<p>&nbsp;<\/p>\n<div class=\"a6S bar\" dir=\"ltr\"><\/div>\n<div><b><span style=\"font-size: large;\">Value Range Pricing (VRP) is a pricing strategy used by listing agents. Rather than listing a property at a set price, the property is given a range in which the seller will consider offers.\u00a0Ideally the seller wants the higher price, but they will also consider offers at the lower price in the range.\u00a0<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">\u00a0<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">There are many mixed feelings about value range pricing by buyers, sellers, &amp; real estate professionals.\u00a0<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">\u00a0<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">Buyers may find VRP misleading and confusing. Sellers may find it attractive because it solicits more interested buyers.<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">\u00a0<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">Other proponents of VRP pricing may make the argument that a fixed asking price is nothing more than a ballpark figure to begin with, &amp; that VR pricing takes the mystery out of the equation, creating less confusion for buyers. It helps facilitate negotiation &amp; encourage offers.\u00a0<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">\u00a0<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">On the flip side, opponents of value range pricing see it as misleading, confusing, for buyers. They also feel it can be frustrating for sellers if they are hoping for offers closer to the higher price in their range, but only receive offers closer to the lower price.<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">\u00a0<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">Whether you are a proponent our opponent of value range pricing, the key is to educate yourself on the details.<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">\u00a0<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">Are you a buyer trying to navigate the local real estate market &amp; better understand value range pricing?<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">\u00a0<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">Are you a seller hoping to understand your options with value range pricing ?<\/span><\/b><\/div>\n<div>\n<div><b><span style=\"font-size: large;\">\u00a0<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">Contact Red Door Real Estate we can help educate you on value range pricing, as well as other aspects of the real estate market!<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">\u00a0<\/span><\/b><\/div>\n<div><b><span style=\"font-size: large;\">That way, whether you are a buyer or seller encountering either standard pricing or value range pricing, will be prepared for both!<\/span><\/b><\/div>\n<div>\u00a0<a href=\"http:\/\/www.reddoorwny.com\/wp-content\/uploads\/2017\/09\/2.png\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-5575\" src=\"http:\/\/www.reddoorwny.com\/wp-content\/uploads\/2017\/09\/2-300x195.png\" alt=\"\" \/><\/a><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Value Range Pricing (VRP) is a pricing strategy used by listing agents. Rather than listing a property at a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":255555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"coauthors":[10386],"acf":[],"_links":{"self":[{"href":"https:\/\/reddoorwny.com\/wp-json\/wp\/v2\/posts\/5572"}],"collection":[{"href":"https:\/\/reddoorwny.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reddoorwny.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reddoorwny.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/reddoorwny.com\/wp-json\/wp\/v2\/comments?post=5572"}],"version-history":[{"count":0,"href":"https:\/\/reddoorwny.com\/wp-json\/wp\/v2\/posts\/5572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reddoorwny.com\/wp-json\/wp\/v2\/media\/255555"}],"wp:attachment":[{"href":"https:\/\/reddoorwny.com\/wp-json\/wp\/v2\/media?parent=5572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reddoorwny.com\/wp-json\/wp\/v2\/categories?post=5572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reddoorwny.com\/wp-json\/wp\/v2\/tags?post=5572"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/reddoorwny.com\/wp-json\/wp\/v2\/coauthors?post=5572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}