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<\/a><\/p>\nFor the businesses that don\u2019t have at least a Facebook page, both specialists explained how you’re missing out on half the world. In terms of business, if you\u2019re not a national business in terms of the world, you’re still missing out on half of your local community. Facebook, created in 2006, has become the patriarch of social media. With over 1 billion users, you\u2019ll begin to realize how much you\u2019re missing out on.<\/p>\n
If you\u2019re thinking that maintaining social media is gonna cost you big money, it\u2019s not! Facebook has rates that start as low as $5 a day for ads and posts. From the likes, shares, and engagement you get from your posts, it will reward you with business growth and an online following.<\/p>\n
When creating posts to advertise your business, include photos and text to draw out more people to\u00a0like your page and follow what your business does! A key rule\u00a0<\/strong>in posting is to\u00a0<\/strong>follow the 80\/20 rule.<\/strong> When posting photos,\u00a0make sure only 20% of the text is in the image and the rest should be above or below it. Too much text will make the image hard to read and can confuse your audience. <\/p>\n If your posts are intended to advertise your business, share funny memes that relate to your business or posts about the employees that make up your business, and create a weekly\/monthly calendar of your post content<\/strong>. Having scheduled posts will make your page more organized in terms of events. Your readers will be able to follow what specials to look for, they will get to learn about some of the employees and the business too.<\/p>\n A key rule in digital marketing is that everything is trackable.<\/strong> Not only will your Facebook page be easy to find, but as a business owner, you will be able to navigate and learn how social media behavior can work for your business. For example, if you own a nail salon, you can set up a Facebook page for your business, posts ads to promote your services and offer specials to those who like your page or recent post. As a business owner, you can navigate how social media behavior can work for your business. For a nail salon, your prime demographic is going to be women, young and mature, single, in a relationship, married, etc. You can promote your nail salon specialties or its location to drive more clicks, likes, shares, and eventually in-store visits to your business.<\/p>\n A great bonus of having social media is that your customers and clients can review and rate your business.<\/strong> As scary yet exciting as this capability is, you can work to get yourself the 4.0 and higher rating you want to see your business have. On social media, the online community has a voice in the comment section. The comment section can make or break your restaurant. If the majority of the comments mention great customer service, good value in prices or just in general how much they love your business, you’re instantly going to get more page likes and more attraction to your business. If you find that your comment section is filled with complaints or suggestions, then maybe you need to scroll through and see where your business is falling short. The comment section is a business\u2019s opportunity to engage with their online audience. If they see that a past client wasn\u2019t happy with their service or product, they can reach out and find how to fix their mistake and see a second visit from them. If a current customer is happy with their services and sends a shout out online, you have an opportunity to thank them for their continued business with you and your company!<\/p>\n Ask Red Door Real Estate WNY! You can find them on Facebook<\/a>, Twitter<\/a>, Instagram, Google Maps, and the Red Door WNY<\/a> website. If you\u2019re interested in conducting business with Red Door Real Estate give us a call or email!<\/p>\n Phone: 716-768-1177 By: Kaitlin Tillman<\/p>\n","protected":false},"excerpt":{"rendered":" If you\u2019re a business owner and have never considered using digital marketing to promote your business needs; what\u2019s stopping you? 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\nAnother key rule<\/strong> in digital marketing is to keep your page updated!!<\/strong> The worst thing you can do as a business owner is having products or services to offer, but not updating them to meet the needs of customers. The same thing applies to social media, keep your accounts updated with relevant promotions or specials for what your business does. Don\u2019t have a facebook page\u2019s most recent post be something Christmas-themed when it\u2019s almost the Fourth of July!<\/p>\n<\/p>\n<\/p>\n<\/a>What\u2019s even more refreshing about digital marketing is that there are more and more social media channels for your business to use. So you don\u2019t own a facebook page for your business, that’s okay. There\u2019s Twitter, Snapchat, Instagram, YouTube, LinkedIn, Google Maps, Airbnb, Youtube, Fandango, Zillow, and other types of social media and applications that can bring your business more buzz than you think! All the rules of social media can be applied to all social media channels.<\/p>\n
\nEmail: realtyrenee@gmail.com<\/p>\n\u00a0\u00a0<\/a><\/a>\u00a0\u00a0<\/a><\/a>\u00a0\u00a0<\/a><\/a><\/p>\n
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